Here is an example I'd like to share with you of a press release that I recently wrote for a new cosmetics company.
I enjoyed writing this one because the style of the brand suited my style of writing, I was allowed to break a few writing rules here which I loved!
Go ahead and visit the Wildcandy link below to feast your eyes on some branding and imagery well executed.
Beauty Media Release: For Immediate Release
Wild Candy Cosmetics
Brazen Babes Go Wild for New Lipsticks!
A new generation of smart, influential and fierce young women are emerging. They are the next risk-takers, creative problem-solvers and game-changers of the world. They love to experiment and discover how powerful they are in every aspect of their evolving identities.
Wild Candy has created eight potent lipstick pigments that capture the pure positive energy of these vibrant vixens as well as two limited-edition lippy’s. Dreams of even more daring shades are on the horizon! Our inaugural line of lipsticks comes in shades of neon, pastels and brights. The textures range from ultra-matte to semi-matte.
Wild Candy is fearless, edgy and not for the weak-spirited, so “Go bold or go home!”
Anita launched Wild Candy Cosmetics in March 2014. She has been immersed in the world of cosmetics throughout her career and is a trained, experienced, New Zealand make-up artist with a love for everything creative. Anita is the force behind the Wild Candy concept but she’s also a gentle-heart. This mum of two has created these lippy’s so you can buy cruelty free throughout New Zealand and Australia.
Not only is Anita a creative and entrepreneurial inspiration, but she also inspires us through her passion for having a healthy life. Anita's values on health led her to search the globe to find just the right people to collaborate her designs with. Finally she found a great company in the United States to produce her quality lipstick designs that are paraben free. This reduces the chance of allergies and cancer – especially on young skin.
The future is bright & bold for this empowering and individual new brand so stay tuned and try some Wild Candy!